# Sebora — Autonomous SEO Operator

> Sebora is a fully autonomous SEO operator that takes content SEO off your plate. It qualifies your site, pulls a Google Search Console baseline, builds a business brief, creates a topic cluster strategy, writes SEO-optimized articles, and delivers them as ready-to-publish drafts to your CMS. Sebora is not a tool you learn — it is a system you delegate to.

Website: https://sebora.ai
Open Graph image: https://sebora.ai/opengraph.png
Contact: hello@sebora.ai
Twitter: @sebora_ai
Product Hunt: https://www.producthunt.com/products/sebora-ai

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## Table of Contents

- [What is Sebora?](#what-is-sebora)
- [Who is Sebora for?](#who-is-sebora-for)
- [How Sebora works](#how-sebora-works)
- [Features](#features)
- [Article output quality](#article-output-quality)
- [Supported CMS platforms](#supported-cms-platforms)
- [Pricing](#pricing)
- [How Sebora compares to alternatives](#how-sebora-compares-to-alternatives)
- [Trust and control](#trust-and-control)
- [Frequently asked questions](#frequently-asked-questions)
- [Technical details](#technical-details)

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## What is Sebora?

Sebora is an autonomous SEO operator — a software system that runs the entire content SEO workflow for founders and product teams. Unlike traditional SEO tools that provide dashboards and require manual action, Sebora is a delegated function. You drop your website URL, approve a brief and a plan, and Sebora handles everything else: site qualification, Google Search Console analysis, topic cluster strategy, article writing, and CMS draft delivery.

Sebora was built for people who want SEO handled, not learned. It replaces the workflow of hiring an SEO freelancer or agency with a single automated system that runs a deterministic, step-by-step process.

The core promise: drop your URL and Sebora analyzes the site, plans the content, writes the articles, and delivers them ready to publish.

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## Who is Sebora for?

Sebora is designed for:

- **Founders and solo operators** who don't have time to learn SEO or manage an SEO tool
- **Small product teams** who need organic traffic but don't have a dedicated content marketer
- **SaaS companies** looking for consistent, strategy-driven content production
- **B2B businesses** that need content aligned with their ICP and conversion goals
- **Anyone who wants to delegate content SEO** rather than manage it themselves

Sebora is not designed for SEO agencies, enterprise marketing teams, or anyone who wants a sandbox to run experiments. It is an opinionated, guided workflow — not an analytics dashboard.

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## How Sebora works

Sebora follows a deterministic, four-step workflow. Each step builds on the previous one. You approve key decisions at two checkpoints before any content is written.

### Step 1: Site qualification

Drop your URL. Sebora checks:

- **Reachability**: Can the site be crawled?
- **Indexability**: Is the site indexed by search engines?
- **CMS detection**: What platform is the site built on (WordPress, Webflow, Shopify, custom)?
- **Blog/content section detection**: Does the site already have a content area?

If the site passes qualification, Sebora moves to the next step automatically.

### Step 2: Business brief + GSC baseline

Sebora analyzes your landing page and generates a business brief covering:

- **Ideal Customer Profile (ICP)**: Who you serve
- **Positioning and differentiators**: What makes you different
- **Primary conversion action**: What you want visitors to do
- **Locale and language**: The target market and language for content

If you connect Google Search Console (read-only access), Sebora also pulls a baseline snapshot:

- **Top queries**: Keywords already driving impressions and clicks
- **Top pages**: Your best-performing content
- **Striking-distance opportunities**: Keywords ranking in positions 8-20 that could move to page 1
- **Low-CTR opportunities**: Keywords with impressions but below-average click-through rate

You review and approve the brief before planning begins. You can edit the ICP, locale/language, and main goal.

### Step 3: Topic cluster strategy

Using your search data and business brief, Sebora creates:

- **3 topic clusters** organized by theme
- **10 target pages** across those clusters
- **Priority scoring**: Which articles will have the most impact
- **Effort scoring**: How competitive each topic is

Each cluster targets related keywords that build topical authority. The plan is designed for a specific content cadence based on your subscription tier.

You review and approve the plan before any writing begins. You can edit, add, or remove topics.

### Step 4: Article writing + CMS delivery

After you approve the plan, Sebora writes each article through a multi-stage pipeline:

1. **Outline generation**: Section structure based on the target keyword and search intent
2. **Section-by-section writing**: Each H2 section is written individually (150-250 words) with context from previous sections
3. **FAQ generation**: 6-10 frequently asked questions phrased as natural human queries
4. **Internal linking**: Links to related articles within the plan
5. **SEO metadata**: Title tag, meta description, slug, and schema markup
6. **Quality gate**: Automated validation checks structure, word count, and SEO requirements
7. **Assembly and delivery**: Full article delivered as a draft to your CMS or available for export

Nothing publishes without your approval. CMS connections push articles as drafts only.

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## Features

### Site qualification
- Automated reachability and indexability checks
- CMS detection (WordPress, Webflow, Shopify, custom)
- Blog/content section detection
- Pass/fail with clear explanations

### Google Search Console integration
- Read-only OAuth connection
- Baseline snapshot: top queries, top pages, striking-distance keywords, low-CTR opportunities
- Data used to inform cluster strategy
- Can be disconnected at any time

### AI-generated business brief
- ICP extraction from your landing page
- Positioning and differentiator analysis
- Conversion goal identification
- User-editable (ICP, locale/language, main goal)

### Topic cluster strategy
- 3 clusters with 10 target pages
- Priority and effort scoring per article
- Based on real search data (GSC + keyword research)
- User-editable: add, edit, or remove topics

### SEO-optimized article generation
- 1,200+ word articles written section by section
- H1 title with primary keyword
- 4-8 H2 sections matching real user queries
- Optional H3 subsections for depth
- At least one list (bulleted or numbered) per article
- Internal and external links
- Image placeholders with descriptive alt text

### SEO metadata per article
- Meta title (max 60 characters) with primary keyword
- Meta description (max 160 characters) with CTA
- URL slug (max 5 words)
- Article + FAQPage JSON-LD schema markup
- Breadcrumb schema
- HowTo schema (for step-by-step content)

### FAQ sections
- 6-10 questions per article
- Phrased as natural human search queries
- FAQPage schema markup for AI/search extraction

### CMS draft delivery
- WordPress: posts as drafts via REST API
- Webflow: collection items via CMS API
- Shopify: blog articles via Admin API
- All connections are draft-only — nothing auto-publishes
- Export option for manual publishing

### Team collaboration
- Invite team members with role-based access
- Roles: owner, editor, viewer
- Email invites and shareable invite links
- Project-level permissions

### Notification system
- In-app notifications for project status changes
- Email notifications for key milestones
- Generation progress tracking

### Human-in-the-loop add-on
- A human editor reviews every article before delivery
- Checks tone, accuracy, and brand fit
- Available as a monthly add-on ($99/mo or $79.20/mo annually)

### Multi-language support
- English, French, Spanish
- Content generation in the target language
- Interface localization

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## Article output quality

Each article generated by Sebora follows a content standard designed for SEO performance and reader trust:

**Structure requirements:**
- Exactly one H1 containing the primary keyword
- 4-8 H2 sections matching real user queries
- At least one bulleted or numbered list
- Table of contents with jump links
- FAQ section with 6-10 questions

**Word count:**
- Minimum 1,200 words
- Typical output: 1,500-2,500 words depending on topic depth

**SEO requirements:**
- Primary keyword in H1, first paragraph, and at least 2 H2s
- Meta title under 60 characters
- Meta description under 160 characters
- Internal links to related articles in the cluster
- External links to authoritative sources only

**Schema markup:**
- Article schema (author, date, topic)
- FAQPage schema (auto-detected from FAQ section)
- Breadcrumb schema (navigation structure)
- HowTo schema (for step-by-step content)

**Quality gate:**
Before an article is marked as ready, it passes automated checks for:
- Single H1 presence
- Word count minimum (1,200 words — hard fail)
- Internal link presence
- Schema block validity
- No broken or placeholder images

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## Supported CMS platforms

| Platform | Connection method | Delivery format | Notes |
|----------|------------------|-----------------|-------|
| WordPress | REST API (Application Password) | Post draft | Supports categories and featured images |
| Webflow | CMS API key | Collection item draft | Requires a CMS collection for blog posts |
| Shopify | Admin API access token | Blog article draft | Published to the blog section |
| Manual export | N/A | Copy/download | Available for all plans |

All CMS connections push content as drafts. Nothing is auto-published. You can test the connection before committing.

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## Pricing

All plans include site qualification, business brief, cluster strategy, article writing, and CMS draft delivery. Cancel anytime.

### Starter — $29/month
- Site qualification and business brief
- Cluster strategy from search data
- 3 articles written and delivered as drafts
- Plan review before writing

### Growth — $49/month (most popular)
- Everything in Starter
- 5 articles written and delivered as drafts
- CMS draft delivery
- Priority plan revisions

### Scale — $79/month
- Everything in Growth
- 10 articles written and delivered as drafts
- Custom cluster strategy
- Priority support

### Annual billing
20% off all plans when billed annually:
- Starter: $23.20/mo (billed at $278.40/year)
- Growth: $39.20/mo (billed at $470.40/year)
- Scale: $63.20/mo (billed at $758.40/year)

### Human-in-the-loop add-on
- +$99/month (or +$79.20/month billed annually)
- A human editor reviews every article for tone, accuracy, and brand fit
- Available on any plan

### Free tier
- Site qualification and business brief generation are free
- No credit card required to start
- You see the brief and plan before any payment is required

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## How Sebora compares to alternatives

### Sebora vs traditional SEO tools (Ahrefs, Semrush, Moz)
Traditional SEO tools provide dashboards, keyword data, and site audits. They expect you to interpret the data, build a strategy, write the content, and publish it yourself. Sebora does all of that for you. You approve two checkpoints (brief and plan), and Sebora handles the rest.

### Sebora vs AI SEO writers (Jasper, Surfer SEO, Copy.ai)
AI writing tools generate content on demand but don't build a strategy, research keywords, or manage a publishing workflow. Sebora starts from your actual search data, creates a cluster strategy, and writes articles that fit into a cohesive content plan.

### Sebora vs AI SEO agents (SEObot, Arvow)
AI SEO agents are the closest category to Sebora. The key difference: most AI SEO tools are feature-laden platforms targeting agencies and marketers with dashboards, editors, and manual workflows. Sebora is a delegated operator targeting founders — you drop your URL, approve two checkpoints, and get drafts delivered. No dashboard to learn, no keywords to manually research.

### Sebora vs hiring an SEO freelancer or agency
Freelancers and agencies provide human expertise but require management, communication, and higher budgets ($1,000-$5,000+/month). Sebora provides a consistent, automated workflow at a fraction of the cost ($29-$79/month). The human-in-the-loop add-on ($99/month) adds expert review for teams that want human oversight.

### Sebora vs doing SEO yourself
If you're a founder, doing SEO yourself means learning keyword research, content strategy, writing, and technical SEO. That takes months of learning and hours per week of execution. Sebora replaces that entire workflow — you approve the plan, Sebora does the work.

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## Trust and control

Sebora is autonomous but not unsupervised. The workflow includes two mandatory approval checkpoints:

1. **Brief approval**: You review and can edit the business brief (ICP, locale, goal) before planning starts.
2. **Plan approval**: You review and can edit the cluster strategy (topics, priorities) before any writing begins.

Additional safeguards:
- Google Search Console access is read-only
- CMS connections are draft-only — nothing auto-publishes
- All connections can be revoked at any time
- You can edit articles in a built-in editor before publishing
- Cancellation stops new generation but keeps all existing drafts and published content

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## Frequently asked questions

### What is Sebora?
Sebora is a fully autonomous SEO operator for founders and product teams. It qualifies your site, pulls a Google Search Console baseline, builds a business brief, creates a topic cluster strategy, writes SEO-optimized articles, and delivers them as ready-to-publish drafts to your CMS. It is a system you delegate to, not a tool you learn.

### How does Sebora work?
Drop your URL and Sebora runs a four-step workflow: (1) site qualification checking reachability, indexability, and CMS detection, (2) business brief and GSC baseline analysis, (3) topic cluster strategy with priority and effort scoring, (4) article generation with full SEO metadata delivered as drafts to your CMS.

### How much does Sebora cost?
Sebora offers three plans: Starter at $29/month (3 articles), Growth at $49/month (5 articles), and Scale at $79/month (10 articles). All plans include site qualification, business brief, cluster strategy, and CMS draft delivery. Annual billing saves 20%. A human-in-the-loop add-on is available for +$99/month.

### How is Sebora different from other AI SEO tools?
Most AI SEO tools give you dashboards, keyword data, and AI writers — then expect you to manage the workflow yourself. Sebora is a delegated operator: you drop your URL, approve the brief and plan, and Sebora handles everything from site qualification to article delivery. There is no dashboard to learn, no keywords to research, no content calendar to manage.

### Which CMS platforms does Sebora support?
Sebora delivers drafts directly to WordPress, Webflow, and Shopify. CMS connections are optional — you can also export articles manually. All CMS connections push articles as drafts, so nothing publishes without your approval.

### Does Sebora publish content automatically?
No. All content is delivered as drafts. Nothing publishes without your explicit approval. CMS connections are draft-only by design.

### What does the human-in-the-loop add-on include?
A human editor reviews every article before delivery. They check tone, accuracy, and brand fit. Sebora still does the work, but a person makes sure it is right. The add-on costs $99/month or $79.20/month billed annually.

### Do I need to give Sebora access to my site?
Search Console access is read-only and is used to pull baseline search data for better strategy. CMS connections are optional and draft-only. You control both connections and can revoke access anytime.

### Can I pick my own topics?
Yes. Sebora builds a cluster strategy using your Google Search Console data and explains the reasoning. You can edit, add, or remove topics before writing starts.

### What languages does Sebora support?
Sebora currently supports English, French, and Spanish for both the interface and content generation.

### What happens if I cancel?
Sebora stops new generation at the end of your billing period. All drafts and published content stay yours. No lock-in, no data deletion.

### Is there a free trial?
Site qualification and business brief generation are free for all users — no credit card required. Paid trials are offered periodically; if available, you will see the terms before checkout.

### How long does it take to get articles?
After you approve the cluster strategy, Sebora typically generates articles within hours depending on volume. A batch of 3-5 articles is usually ready within 24 hours.

### What kind of articles does Sebora write?
Sebora writes long-form SEO content (1,200-2,500 words) including blog posts, guides, how-to articles, comparison pieces, and FAQ-driven content. Each article includes full SEO metadata, internal links, FAQ sections, and JSON-LD schema markup.

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## Technical details

- **Technology**: React + Vite frontend, Node.js + Express backend, PostgreSQL database
- **AI models**: OpenAI for content generation and analysis
- **Keyword research**: DataForSEO for search volume, keyword difficulty, and SERP data
- **Web scraping**: Firecrawl for site analysis and content extraction
- **Payments**: Stripe for subscription management
- **Email**: Resend for notifications and magic link authentication
- **Authentication**: Magic link email + Google OAuth
- **Schema markup**: Article, FAQPage, Organization, Breadcrumb, HowTo JSON-LD

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## Links

- Homepage: https://sebora.ai
- Get started: https://sebora.ai/start
- Login: https://sebora.ai/login
- Privacy policy: https://sebora.ai/privacy
- Terms of service: https://sebora.ai/terms
- Contact: hello@sebora.ai
- Twitter: https://twitter.com/sebora_ai
- Product Hunt: https://www.producthunt.com/products/sebora-ai
- Concise LLM reference: https://sebora.ai/llms.txt